Insights
Understanding AI, without the hype
Everything we write is aimed at someone running a business, not a machine learning team. No vendor talking points, no jargon, and we will happily tell you when AI is the wrong answer.
Buy or build? A decision that costs more than people think
The old advice was always buy. Falling build costs have genuinely changed the calculation, and the right answer is less obvious than it was.
21 April 2026 · 6 min read
How an idea becomes working software in two weeks
Not a sales claim, a process. Here is exactly what happens in each of the fourteen days, and why it no longer takes nine months.
7 April 2026 · 7 min read
GovernanceAI and your data: what UK businesses need to know
Straightforward guidance on using AI without breaching UK GDPR, and the questions to put to any supplier before you sign anything.
24 March 2026 · 7 min read
StrategyThe honest maths of business automation
Build cost, running cost, the maintenance nobody budgets for, and how to work out whether a project is genuinely worth doing.
10 March 2026 · 7 min read
IndustryWhat AI actually looks like in a small shop
Not a strategy deck. A walk through the specific, unglamorous places AI earns its keep in an independent retail business.
25 February 2026 · 6 min read
SolutionsVoice agents and chatbots are not the same thing
They share underlying technology and almost nothing else. Choosing the wrong one is an expensive way to learn the difference.
11 February 2026 · 6 min read
StrategyHow to choose your first AI project
The first AI project sets the tone for everything after it. Pick well and the business asks for more. Pick badly and the door closes for two years.
28 January 2026 · 6 min read
FundamentalsWhat is an AI agent, really?
The term is everywhere and almost nobody defines it. Here is what an AI agent actually is, in language that assumes no technical background at all.
14 January 2026 · 7 min read
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